Camera Confident with Shirlee Engel
Master video confidence and visibility with the right words, presence, and strategy. National TV correspondent turned entrepreneur Shirlee Engel helps you get CAMERA READY and stand out in your industry. Shirlee scaled her first business to six figures in a year by leveraging video to land TV, podcast, and media opportunities that built credibility and influence. Now, she’s on a mission to help entrepreneurs do the same. Each episode covers how to craft your message, show up with confidence, and create buzz around your brand—so clients are lining up to work with you.
Camera Confident with Shirlee Engel
The Death of TikTok: 7 Shifts to Stay Relevant in 2025
When TikTok briefly went down, it revealed a major threat to visibility in 2025. Shirlee breaks down 7 pivotal shifts every entrepreneur, content creator, and business owner needs to make to stay relevant in the digital marketplace.
From evolving platforms to adapting your content strategy, this episode arms you with actionable insights to keep your brand visible, trusted, and thriving in a rapidly changing digital landscape.
Key Takeaways:
The TikTok ban is just the beginning of digital disruptions. Brands that adapt to these 7 shifts will not just survive—they’ll thrive, standing out as trusted leaders in their industries.
Action Steps:
•Audit your platform strategy—where are your audiences spending time?
•Brainstorm ways to show up authentically in your content this week.
•Test an AI tool to streamline your content creation—but stay hands-on with your storytelling.
- Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Join my next FREE live training!
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- Download the prompts to create your perfect elevator pitch
