Camera Confident with Shirlee Engel
Master video confidence and visibility with the right words, presence, and strategy. National TV correspondent turned entrepreneur Shirlee Engel helps you get CAMERA READY and stand out in your industry. Shirlee scaled her first business to six figures in a year by leveraging video to land TV, podcast, and media opportunities that built credibility and influence. Now, she’s on a mission to help entrepreneurs do the same. Each episode covers how to craft your message, show up with confidence, and create buzz around your brand—so clients are lining up to work with you.
Camera Confident with Shirlee Engel
I'm Breaking These 5 Rules to Create a Sustainable Content Strategy
Ever feel like you need everything to be just right before hitting “record”? Here’s the reality: in the world of online content, the old rules don’t apply anymore. In this episode, I share five major things I had to let go of from my broadcasting days to thrive as a content creator—and why this is good news for anyone feeling held back by a lack of polish.
Keywords
content creation, video production, authenticity, online presence, personal branding, video editing, social media, entrepreneurship, visibility, digital marketing
Key Takeaways
- The rules of content creation have changed in favour of creators.
- Authenticity is more important than polished production.
- Embrace the messy edit to connect better with your audience.
- You can create content anywhere, not just in a studio.
- Invest in good lighting and sound equipment, not just cameras.
- Let go of the need for perfection in your videos.
- Batch recording can simplify your content creation process.
- Jump cuts are now a preferred editing style.
- Your smartphone is sufficient for starting video content.
- Focus on your message and connection with the audience.
Whether you’re just starting or looking to enhance your content creation, this episode is packed with insights that will help you shake off perfectionism and show up confidently on camera.
- Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Join my next FREE live training!
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