Camera Confident with Shirlee Engel
Master video confidence and visibility with the right words, presence, and strategy. National TV correspondent turned entrepreneur Shirlee Engel helps you get CAMERA READY and stand out in your industry. Shirlee scaled her first business to six figures in a year by leveraging video to land TV, podcast, and media opportunities that built credibility and influence. Now, she’s on a mission to help entrepreneurs do the same. Each episode covers how to craft your message, show up with confidence, and create buzz around your brand—so clients are lining up to work with you.
Camera Confident with Shirlee Engel
Visibility Trap: Why Trying to Be Everywhere Can Hurt Your Brand
Why is focusing on one or two social media platforms more effective than trying to be everywhere? Discover how understanding your audience on each platform allows you to tailor your messaging in a way that resonates way more than if you post the same thing in multiple places. Different platforms have their own expectations and trends, and you can really maximize your impact by focusing your efforts where your ideal clients spend their time. Shirlee explains how prioritizing meaningful interactions and messaging over chasing vanity metrics is a winning formula.
Keywords:
social media, platforms, audience, message, authenticity, engagement, ideal client
Key takeaways:
- Focus on one or two social media platforms instead of trying to be everywhere.
- Understand the audience on each platform and tailor the message accordingly.
- Choose a platform where your ideal clients hang out and engage with them authentically.
- Prioritize message and connection over vanity metrics.
- Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Join my next FREE live training!
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