Camera Confident with Shirlee Engel
Master video confidence and visibility with the right words, presence, and strategy. National TV correspondent turned entrepreneur Shirlee Engel helps you get CAMERA READY and stand out in your industry. Shirlee scaled her first business to six figures in a year by leveraging video to land TV, podcast, and media opportunities that built credibility and influence. Now, she’s on a mission to help entrepreneurs do the same. Each episode covers how to craft your message, show up with confidence, and create buzz around your brand—so clients are lining up to work with you.
Camera Confident with Shirlee Engel
Build Your Brand with a Sustainable Social Media Strategy
Ready to up your social media game? Dawn Ferguson, the queen of social media strategy for big brands like Forever21 and Fabletics, dishes on how purpose-driven entrepreneurs can build a killer brand online. Get the scoop on cracking the algorithm, mastering Instagram and using video to creating what she calls an "aspirational lifestyle." Plus, learn how to turn followers into clients with a smart bridge offer and when it’s time to bring in the pros to handle your social media. This episode is packed with everything you need to level up your online presence!
Keywords
social media, brand building, purpose-driven entrepreneur, algorithm, support, experts, Instagram, LinkedIn, video content, aspirational lifestyle, bridge offer, outsourcing
Takeaways
- Understand the algorithm and invest in support and experts to optimize social media strategies.
- Focus on Instagram and LinkedIn for brand building as a purpose-driven entrepreneur.
- Leverage video content to connect with the audience and showcase an aspirational lifestyle.
- Use a bridge offer to convert followers into clients and offer deeper value before making a paid offer.
- Consider outsourcing social media tasks as the business grows.
- Using Video Content to Connect with the Audience
- Creating an Aspirational Lifestyle and Bridge Offer
Chapters
00:00 Introduction
02:23 Dawn's Journey in Social Media
03:21 Understanding the Algorithm and Investing in Support
05:20 Leveraging Instagram and LinkedIn for Brand Building
12:11 Creating an Aspirational Lifestyle and Bridge Offer
17:05 Monetizing Social Media as an Entrepreneur
26:24 The Importance of Showing Your Face on Social Media
32:59 Outsourcing Social Media Tasks as the Business Grows
35:17 Final Thoughts
- Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Join my next FREE live training!
- Subscribe on YouTube
- Follow/Connect on LinkedIn
- Follow on Instagram
- Download the prompts to create your perfect elevator pitch
